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Contact:
Joel Villanueva
Communications Manager
775-824-4461 (direct)
775-813-5395 (cell)
jvillanueva@atlantiscasino.com

Atlantis partners with Nevada Cancer Coalition to Paint Nevada Pink 

 Month-long opportunities at Atlantis to support non-profit’s statewide campaign

Reno, NV – Atlantis Casino Resort Spa has proudly taken the pledge to Paint Nevada Pink in conjunction with Nevada Cancer Coalition. Paint Nevada Pink is a statewide campaign that was created by Nevada Cancer Coalition to raise awareness about the importance of breast cancer screening. The campaign coincides with October’s Breast Cancer Awareness Month.

“For more than three decades we’ve connected the pink ribbon with breast cancer, and in Nevada we’re taking it one step further to link pink with a pledge to get screened,” said Cari Herington, executive director of Nevada Cancer Coalition. “If we can get every woman to talk to her healthcare provider about getting screened for breast cancer and encourage annual mammograms starting at age 40 for women at average risk, we can reduce deaths from breast cancer, as well as the suffering of families who lose a loved one.”

Nevada Cancer Coalition is encouraging Nevadans to take the pledge either to get screened with a mammogram in the next 12 months or remind a loved one to do so.

Atlantis kicked off its participation in Paint Nevada Pink by lighting the property’s fountains pink Saturday, October 2. Messaging on the Atlantis video marquee will also be promoting breast cancer screening throughout the month of October.

Additionally, Atlantis will be offering the following month-long promotions to support Nevada Cancer Coalition’s endeavors:

Gift Shop

20% of every Pro-Cure item purchase will be donated to Nevada Cancer Coalition.

Bistro Napa & Atlantis Steakhouse Drink Specials

Lady Rose - $15

Electric Pink - $15

50% of each purchase will be donated to Nevada Cancer Coalition.

Salon Atlantis

Pink Sugar PediCURE – 60 min|$85

$10 from each treatment will be donated to Nevada Cancer Coalition.

Poker Room Daily Tournament

Wear a pink ribbon and receive 1,000 bonus chips in The Poker Room’s daily tournament with a $20 buy-in. Pink ribbons can be purchased in The Poker Room for a $1 or more donation to Nevada Cancer Coalition.

About Atlantis Casino Resort Spa

Atlantis Casino Resort Spa is consistently ranked the #1 Reno resort on TripAdvisor, has the prestigious AAA Four Diamond designation, and is recommended by the Forbes Travel Guide. Minutes away from the Reno-Tahoe International Airport, Atlantis is recognized for its luxurious accommodations, eight award-winning restaurants, captivating bars and lounges, a world-class spa, and casino-wide action.  For more information, visit www.atlantiscasino.com.

About Nevada Cancer Coalition

Nevada Cancer Coalition (NCC) works to reduce the burden of cancer in Nevada by fostering statewide collaboration, empowering people with information and resources, and advocating for equitable access to care. NCC is a statewide, 501(c)3 non-profit organization.