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37th All Reno Radio Blood Drive to address critical shortage in northern Nevada

Jan 3, 2023


Joel Villanueva
Communications Manager
775-824-4461 (direct)
775-813-5395 (cell)

37th All Reno Radio Blood Drive to address critical shortage in northern Nevada

Vitalant aims to collect 350 pints of life-saving blood

Reno, NV – As a new year begins, northern Nevada’s nonprofit blood services provider Vitalant is asking the community to help save lives at the 37th Annual All Reno Radio Blood Drive. Atlantis Casino Resort Spa will be hosting the two-day event Wednesday, January 4th and Thursday, January 5th from 10 a.m. to 7 p.m. each day. Throughout the blood drive, radio stations from Reno Media Group, Cumulus, Lotus Radio, Evans Broadcast, La Tricolor, and Radio Lazer will be broadcasting from the Paradise Terrace on the 2nd floor of the Atlantis.

Donors can schedule an appointment at or by calling 775-329-6451. Walk-ins will also be welcome.

Vitalant is in need of every blood type this winter, especially type O blood, which is often used for emergencies and life-saving surgeries. Just one unit of blood can save up to three lives.

“We typically see blood donation drop to its lowest level in December, “said Scott Edward, senior donor recruitment manager for Vitalant. “In northern Nevada we need at least 150 points of blood a day to care for local hospital patients. Every donation makes a difference in addressing our critical need for blood.”

All donors will receive a Port of Subs sandwich and drink, Atlantis gelato, a Vitalant “I bleed Silver and Blue” t-shirt, and entry into several radio station raffles. Additionally, one lucky donor will receive an Atlantis Staycation Package, which includes a one-night stay and a $100 dining certificate.  

About Atlantis Casino Resort Spa

Atlantis Casino Resort Spa is consistently ranked the #1 Reno resort on TripAdvisor, is a recipient of the prestigious AAA Four Diamond designation, and is recommended by Forbes Travel Guide. Nestled at the base of the majestic Sierra Nevada mountain range, Atlantis is conveniently close to Lake Tahoe, breathtaking hiking trails, world-class skiing, and a host of premier golf courses. Atlantis is recognized for its luxurious accommodations, eight award-winning restaurants, captivating bars and lounges, a Forbes Four-Star spa, and casino-wide action.  For more information, visit

About Vitalant

Vitalant (“Vye-TAL-ent”) is the nation’s largest independent, nonprofit blood services provider exclusively focused on providing lifesaving blood and comprehensive transfusion medicine services for about 900 hospitals and their patients across the U.S. Every day, Vitalant needs to collect nearly 5,000 blood, platelet and plasma donations to help save lives. For more information and to schedule a donation appointment, visit or call 877-25-VITAL (877-258-4825). Follow us on Facebook, Twitter and Instagram.