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Critical Shortage of Blood as All Reno Blood Drive Prepares to Kick Off

Jan 7, 2020

NEWS RELEASE                                                                                                               

Diana Jackin
Communications Manager
775-824-4461 (direct)
775-813-5395 (cell)

Reno, NV – The nonprofit blood bank serving Northern Nevada has declared a critical shortage of blood as blood providers nationwide have less than a two days’ supply of necessary blood types.  The busy holiday season resulted in 21,000 fewer donations than expected at Vitalant blood bank, which is encouraging people to donate at the All Reno Radio Blood Drive at Atlantis Casino Resort Spa.

The Blood Drive will be held on Wednesday, January 8th and Thursday, January 9th from 10am until 7pm on the 2nd floor of Atlantis in the Paradise Ballrooms.  All donors will receive a free Atlantis gelato and will be entered into drawings for gift certificates, dinners, and three big travel vacation packages to Hawaii, Mexico, and Disneyland.  People will have a chance to meet their favorite DJ with 18 radio stations broadcasting from the event, and it will be a festive atmosphere with music and video games.

Currently, all blood types and components are in short supply, with a special need for platelets and type O blood donations.  Platelets have a very short shelf life of only five days, and type O blood is the universal blood type that can help stabilize all patients.

“We strive to maintain a 4-day supply of blood just to provide what patients need, and currently we’re at less than half that for certain blood types,” said Dr. Ralph Vassallo, chief medical officer at Vitalant. “Blood on the shelf helps patients every day – for traumas, cancer treatments and critical transfusions – and enables us to be ready if disaster strikes.” 

There is no appointment necessary to donate in the All Reno Blood Drive, but if you prefer to book an appointment in advance, you can do so at with sponsor code RADIO or by calling 775-329-6451. 

About Atlantis Casino Resort Spa:

Atlantis Casino Resort Spa is consistently ranked the #1 Reno resort on TripAdvisor, has the prestigious AAA Four Diamond designation, and is recommended by the Forbes Travel Guide. Atlantis is recognized for its luxurious accommodations, eight award-winning restaurants including the top four on TripAdvisor, 10 captivating bars and lounges, a world-class spa with the highly coveted Forbes Travel Guide Four-Star Designation, and casino-wide action.  Nestled at the base of the Sierra Nevada mountain range, Atlantis is the only resort connected by a Sky Bridge to the Reno-Sparks Convention Center.  For more information, visit or call 800.723.6500. Follow us on Facebook at, Instagram at, or Twitter at @atlantiscasino.