Public Relations

NEWS RELEASE

Contact:
Joel Villanueva
Communications Manager
775-824-4461 (direct)
775-813-5395 (cell)
jvillanueva@atlantiscasino.com

The Atlantis supporting Nevada Cancer Coalition with month-long promotions 

 Paint Nevada Pink campaign spotlights breast cancer awareness

Reno, NV – Atlantis Casino Resort Spa has proudly taken the pledge to Paint Nevada Pink in support of Nevada Cancer Coalition. Paint Nevada Pink is a statewide campaign that was created by Nevada Cancer Coalition to raise awareness about the importance of breast cancer screening. The campaign coincides with October’s Breast Cancer Awareness Month.

“Breast cancer screening can be intimidating, overwhelming, and a low priority for some women who have questions about when to start screening, how often to screen, and whether they’re affected by things such as genetics or dense breast tissue,” said Cari Herington, Nevada Cancer Coalition’s executive director. “Since we started Paint Nevada Pink we’ve been able help our partners promote one consistent message: annual mammograms beginning at age 40 can find breast cancers earlier when they’re easiest to treat.”

Throughout the month of October, the Atlantis will be promoting breast cancer screening with messaging on the resort’s video marquee off Virginia Street.  

Additionally, the Atlantis will be offering the following month-long promotions to support Nevada Cancer Coalition:

The Shoppes Atlantis

20% of all ProCure item sales will be donated to Nevada Cancer Coalition.

Bistro Napa & Atlantis Steakhouse Drink Specials

Lady Rose - $15

Electric Pink - $15

50% of each drink sale will be donated to Nevada Cancer Coalition.

Salon Atlantis

Pink Sugar PediCURE – 60 min|$85

$10 from each treatment will be donated to Nevada Cancer Coalition.

Poker Room Daily Tournament

Wear a pink ribbon and receive 1,000 bonus chips in the daily tournament with a $20 buy-in. Pink ribbons are available in The Poker Room for a $1 or more donation to Nevada Cancer Coalition.

About Atlantis Casino Resort Spa

Atlantis Casino Resort Spa is consistently ranked the #1 Reno resort on TripAdvisor, is a recipient of the prestigious AAA Four Diamond designation, and is recommended by Forbes Travel Guide. Nestled at the base of the majestic Sierra Nevada mountain range, Atlantis is conveniently close to Lake Tahoe, breathtaking hiking trails, world-class skiing, and a host of premier golf courses. Atlantis is recognized for its luxurious accommodations, eight award-winning restaurants, captivating bars and lounges, a Forbes Four-Star spa, and casino-wide action.  For more information, visit www.atlantiscasino.com.

About Nevada Cancer Coalition

Nevada Cancer Coalition (NCC) works to reduce the burden of cancer in Nevada by fostering statewide collaboration, empowering people with information and resources, and advocating for equitable access to care. NCC is a statewide, 501(c)3 non-profit organization.